The purpose of strategic industry analysis is to determine the attractiveness of the industry. This article will analyze the role of the Data Room in this process.
Fundamentals of strategic industry analysis
Modern business conditions are characterized by changing the main landmarks of economic activity, due to increasing the level of mobility of external factors and increasing their impact on the environment of enterprises. The main task of a modern enterprise is to choose a strategic direction of development based on a strategic analysis of the industry in which it operates. This involves a comprehensive study of positive and negative factors that may affect the economic position of the enterprise in the future, as well as ways to achieve its strategic goals.
Strategic analysis of the industry creates many alternatives for strategic decisions that will provide competitive advantage and profitability in the long run with maximum use of potential and changes in the external environment. Taking into account the results of strategic analysis of the industry, a comprehensive strategic plan for enterprise development is developed, scientifically sound, comprehensive, and timely support for strategic management decisions, which ensures their effectiveness in conditions of high uncertainty and risk.
In most cases, the strategic analysis of the industry focuses on the following questions:
- in what condition is the industry today?
- in what condition it will be after a certain period of time?
- what are the ways to achieve the optimal state of the industry?
To conduct a strategic analysis of the industry use the following techniques:
- assessment of the current state of enterprises in the industry;
- forecasting and planning of industry performance indicators;
- alternative analysis for decision preparation.
The role of Data Room in industry analysis
In the process of conducting a strategic analysis of the industry, we have to work with information taken from analytical reviews, forecasts, and trends. The core element of the information base of strategic analysis Data Room.
The electronic data room is usually used during due diligence, mergers and acquisitions, for complicated offers and transactions, for bankruptcy proceedings, conversions, and negotiation of various contractual documentation, when evaluation is needed.
Virtual Data Room (VDR) is a cloud storage where you can hold meetings in a controlled environment. They can only be accessed by a select few, which makes it possible to control the distribution of the information they exchange. This is a new way of doing business that is being introduced with increasing frequency. They should not be neglected by any business entering into disclosure agreements or transactions away from prying eyes. Executives and vendors alike must find room in their infrastructure or expansion plans for at least one VDR solution. It is a long-term alternative to a boardroom meeting or secret penthouse living room. It is in them that the business deals of the future are concluded today.
The specificity of VDRs boils down to the underlying technology and its primary application. VDRs are cloud-based solutions for private, covert data transactions using secure, encrypted access that is only granted by the main user – the owner – to various customers and partners. This privileged access setting makes it more secure than e-mail, which grants access to multiple recipients and the storage server. Data about negotiations in VDR exists only within its limits and is not physically stored. VDRs enable you to close confidential transactions and make important, up-to-date sales decisions from anywhere while feeling secure.